Some of our work (continued)

Martin Roche of ARM led the communications team that fundamentally changed national and international perceptions of the Welsh economy. In the 1990s Wales became the fastest growing manufacturing economy in Europe and began to see the emergence of a service-based economy, most notably in financial services. By the early 90s Wales had become the most successful inward investment destination in the UK. Martin Roche developed and ran communications campaigns to attract financial services, automobile parts manufacture, high technology industries, including aerospace, food processing and media production and special programmes for Swansea, the Valleys, Cardiff Bay and South East Wales.