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arm wins Finnish city work in competitive pitch

In December 2007, arm was appointed to develop a 2008 strategy and marketing plan for Invest in Oulu , the inward investment and business development agency for the Finnish city of Oulu. ARM won the work after a competitive tendering process.

Oulu, which is 400 km north of Helsinki, is one of the leading high technology research and development hubs in Northern Europe and is a world centre in wireless technology R&D and applications. The city has some 800 companies in advanced science and technology, employing 18,000 people and generating over €5 billion in revenues.

"We were impressed by ARM's strategic understanding, track record and enthusiasm for the task." , says Pauliina Pikkujämsä of Oulu Innovation.



Motability is the world's largest provider of cars to disabled people and the largest single buyer of cars in the UK. Today it provides lease cars to approx 450,000 people in Britain. ARM was appointed to research perceptions of the scheme among customers, dealers and the wider public and to recommend any positioning or presentational changes needed and manage the change process. The new Motability branding, logo and strapline was launched in 2002 and since then has been successfully rolled out across the UK.