experience - imagination - focus - ideas - common sense
Our Core Services (continued)Media handling consultancy - we are living through a period of immense change in the media, but what remains constant is the media's need for a good story. We help our clients understand how the media agenda works, how editors and reporters think and what interests their viewers, readers and listeners. Our primary role is to help clients build strong and lasting relationships with the most appropriate media. We advise on every level of the media, national, international, local trade and professional.Crisis management - it is in the nature of crises that they come unexpectedly and put great strain on senior management teams. How people react at the very beginning of a crisis sets the agenda and the climate. Get it right and the organisation, business or brand can quickly begin to recover. Get it wrong and it can have far reaching negative consequences. When a crisis hits we can bring our experience to bear on your behalf; working all the hours it takes to protect your reputation. However, the evidence from across the worlds is that organisations that have planned for crises handle them better and recover more quickly than those who chance to luck. We help take luck out of the equation. Media and reputation audits - knowing what people think about you, knowing how you are perceived by the audiences central to your success helps take the guesswork out of communications. Our work involves designing and managing target group interviews using a variety of techniques, including face to face interviews, focus groups, on line surveys, press, internet and broadcast analysis. We then produce a full confidential analysis of our findings, including key recommendations. |
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